At Assam, every tea leaf goes through a journey of tasting and comparison before reaching the customer. For this reason, we created the Tea Room as a daily space for tasting, examining samples, and discovering what deserves to become part of Assam’s selection.

In the Tea Room, we do not judge tea by its name alone. We examine its details, including the appearance of the leaf, its aroma before brewing, the balance of flavour after steeping, the clarity of the cup, its body, and the notes that emerge with every sip.

We test samples using a precise method that considers the quantity of tea, water temperature, and steeping time, because the quality of tea cannot be judged fairly when it is prepared at random. Proper preparation reveals the character of the leaf and highlights the difference between an ordinary tea and one with a clear and distinctive profile.

The selection journey does not stop inside the Tea Room. The Assam team continuously researches, communicates with farmers, suppliers, and specialised companies, and visits tea sources to understand each product from its origin, from the farm and harvest season to the methods of plucking, processing, and storage.